We want to create an inclusive place that works for all. A place that integrates and connects the communities of Finchley Road and West Hampstead.

A new neighbourhood that reflects Camden’s unique culture and provides something for everyone – a mix of homes where people can stay and grow; jobs and local opportunities; shops, restaurants, leisure and community facilities; and new, green public spaces to relax with friends and family. 

Since first talking to local people in the summer of 2019, our emerging vision for the O2 Centre site has grown more ambitious and we have been working with the London Borough of Camden and the local community to develop a masterplan which we believe is really exciting.

The key principles of our emerging vision are:

Around 1,900 new homes for sale and rent, with a target of 35% affordable homes.

50% of the site dedicated to publicly accessible open space for all.

A long-tree lined park connecting West Hampstead and Finchley Road.

A safe, secure, outdoor neighbourhood, with play spaces for families.

New shops, including a new supermarket, leisure spaces, cafes and restaurants for all to enjoy.

New community facilities, such as a community centre and a health centre, as well as workspaces for local businesses.

A large new green, about 10 and half tennis courts in size, for people to visit, socialise in and relax.

A car free, highly sustainable neighbourhood which is open to all.

A new community garden, added to the centre of the site following your feedback.

You can read all about these principles and our latest proposals by clicking here.

Short on time? Take a quick peek at our updated masterplan below and the three different character areas that define it.

The masterplan behind this vision is defined by three different character areas:

Evolved masterplan for the O2 Centre site, May 2021

The residential neighbourhood: Our vision is to create a mixed community, with a range of different homes that suit the needs of Camden’s residents.

In this quieter section of the site, homes will be set around public courtyards and connected by a long, tree-lined park. The new neighbourhood will be welcoming to all and include:

  • Affordable homes (we’re currently targeting 35%) designed to the same high standards as the private homes;
  • Private outside space for every household;
  • Homes to rent;
  • Homes to buy.

The community green: The green will be surrounded by community amenities and services at ground floor, such as a community centre and doctors surgery. This space will feel welcoming and inclusive, designed to promote a sense of safety and cohesion as well as having homes for all.

The new town square: Similar in size to Pancras Square at King’s Cross, the new town square off Finchley Road will be a focus of dining, leisure and shopping. The square will be surrounded by new cafes and restaurants, homes, workspace for local companies, and a mix of shops including a larger supermarket. It will be a destination as well as a convenient place to pick up a sandwich, loaf of bread or coffee.

We have listened to the feedback so far and evolved the masterplan in line with your comments. Please have your say and tell us your thoughts on our latest proposals.

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