Consultation so far

Over 2,600

survey responses

Over 300,000

people reached through social media

Over 100,000

flyers or newsletters sent

Over 850

attendees at consultation events


workshops and meetings

400 people

presented to at Camden’s Development Management Forum

The Masterplan we have submitted to Camden Council looks to balance different but important priorities, and create a really sustainable place. We’ve worked really hard on the designs and recently have made some further changes in response to the feedback at our last consultation in October, this includes:

  • Further reducing the overall number of homes to around 1,800, whilst maintaining the same commitment to 35% affordable homes across the masterplan. This represents a significant decrease from the 2,000 homes first consulted on in December 2020.
  • Committing to family sized homes for the affordable housing, with over 50% of the low-cost rented homes as 3-bedroom homes in the Detailed Proposals.
  • Delivering affordable housing for key workers, with 40% of affordable homes being provided as intermediate rent.
  • The tallest building on site has been reduced in height to 15 storeys in the planning application.
  • Removal of one building on the South to improve views, pedestrian experience and security along the linear park connecting Finchley Road to West Hampstead.
  • Creating more space and a greater sense of openness around the new town square and safeguarding space for a better pedestrian connection to local stations.

Working with young people to shape the Masterplan

We have undertaken a number of additional activities to raise awareness and gather feedback from young people. This included appointing a specialist youth engagement agency, 2–3 Degrees, who carried out a separate programme of workshops and events. To-date we have held 6 workshops with young people from Camden aged 14–21 and this programme remains ongoing.

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